Are you a fan of TED talks? Did you know that some of these 18-minute gems have been viewed more than 50 million times? What techniques do expert communicators use to grab your attention and hold it until the end? Episode 143 of the Communication Guys podcast is “How the Experts Make You Listen,” where the Guys analyze the principles used by some of the most popular TED talks of all time and explain how you can apply them in your own communication.